英国科学促进会与赫特福德郡大学心理学家Richard Wiseman共同开展了一项目，这个项目的宗旨很是另类——发现世界上最好笑的笑话。下面的这则笑话被评选为“世界上最好笑的笑话”。
Two hunters are out in the woods when one of them collapses. He doesn't seem to be breathing and his eyes are glazed. The other guy whips out his phone and calls the emergency services. He gasps, "My friend is dead! What can I do?". The operator says "Calm down. I can help. First, let's make sure he's dead." There is a silence, then a shot is heard. Back on the phone, the guy says "OK, now what?"
下面是被评选世界第二搞笑的笑话：
Sherlock Holmes and Dr Watson were going camping. They pitched their tent under the stars and went to sleep. Sometime in the middle of the night Holmes woke Watson up and said: “Watson, look up at the stars, and tell me what you see.”
Watson replied: “I see millions and millions of stars.”
Holmes said: “and what do you deduce from that?”
Watson replied: “Well, if there are millions of stars, and if even a few of those have planets, it’s quite likely there are some planets like earth out there. And if there are a few planets like earth out there, there might also be life.”
And Holmes said: “Watson, you idiot, it means that somebody stole our tent.”
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