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【精读笔记】More US companies look global as domestic demand drops

楼主:David 日期: 回贴:9 浏览:

文章来源:More US Companies Look Global as Domestic Demand Drops

原本作为听力文章,发现有很多知识点,所以记录下来 , 并有一写疑问希望大家共同探讨

原文

More US Companies Look Global as Domestic Demand Drops

Since the economic recession in 2008, some U.S. companies that historically depend on the domestic market started looking elsewhere for business. In Southern California, organizations that help businesses have been encouraging them to go global to boost their bottom line.  There are reasons why most American businesses do not export their products.

California-based Tystar sells a special type of furnace.  It gets so hot that it can cook the silicone components that go in computers and cell phones.  The company assembles these furnaces in Los Angeles and sells them within the United States and overseas.

Jim Smith manages the business development side of Tystar.  He says in the last four to five years, the company started focusing more on establishing itself globally, in markets as far away as China, Singapore and South Korea.  During that time, exports grew from 20 percent to half of Tystar's business.  

Smith says without overseas clients, the economic recession would have hurt the company.  But he says developing an international client base was not easy.  

"You have a language barrier that's your first challenge. Every place in the world does business differently than we do business in the United States," Smith noted.

Language and cultural barriers are not the only hurdles that discourage businesses from going global.  Vance Baugham, president of the World Trade Center Association of Los Angeles and Long Beach, says companies need extra capital to export. He says many U.S. businesses are small and have limited resources.

"When a company is small, all of its resources are usually used to the max," Baugham explained.  "In order to find the resources for taking on a global market that is the number one difficulty for them."

Baugham says this is one of the main reasons why less than 15 percent of U.S. businesses enter the global market.  Yet despite such difficulties, the drop in domestic demand caused by a tough economy has motivated some U.S. companies to look abroad.  

"Companies have to look to diversify their markets away from the domestic economy. And 95 percent of the world's consumers are actually outside the United States," said Jim MacLellan, the director of trade development at the Port of Los Angeles.

For now, U.S.-based companies seeking to sell products overseas have an advantage.  MacLellan says the weakened dollar makes U.S. exports less expensive relative to goods sold in other currencies. A decade ago, about 20 percent of the Port of L.A.'s cargo were exports.  Now exports are up to 34 percent.

In Southern California, the Port of Long Beach experienced an almost 50 percent increase in exports in the last 10 years.  Businesses located in the Los Angeles area on the west coast have the advantage of being close to these ports, and an international airport, making it cheaper to send products overseas.  

Traditionally, small companies expanded their businesses slowly, first selling locally, then regionally before considering competing in the global marketplace.  Vance Baugham says he is now seeing a new trend. 

"Some of the smaller companies are going from local sales to the global market right away," Baugham added.

Baugham says he is also seeing a changing trend in imports.  With the price of fuel going up and the cost of overseas labor increasing, it is more expensive to produce items and ship them to the United States. Baugham says countries such as China are looking at manufacturing products within the U.S. to keep costs down.

学到的新词汇

furnace 火炉,熔炉

silicone component 硅元件

barrier 障碍

hurdle 障碍

motivate 刺激

diversify 使多样化

regionally 地域性地,地方性地

学到的新短语

economic recession 经济衰退

boost their bottom line

weakened dollar 走弱的美元, 贬值的美元

compete in 用法 competing in the global marketplace

挖到的实用表达

Without overseas clients, the economic recession would have hurt the company. 这是个虚拟语气吧?!!

It gets so hot that it can cook the silicon components that go in computers and cell phones. 宾语从句, cook 居然没听懂

Yet despite such difficulites, the drop in domestic demand caused by a tough economic has motivated some U.S. companies to look abroad.     一些介词的用法

expand business

希望共同探讨的问题

boost their bottom line 该如何理解 我的理解为 推进他们的底线

when a company is small, all of ites resouces are usually used to the max

这句该如何翻译 我的理解: 当一个公司还很小的时候,它必须把它的资源利用最大化 不过根据上下文,还有点不通 这里的资源应该指资金对么?

该帖于2011年9月7日 21:08:17时被版主Webmaster推荐为给力好帖,获得100积分奖励!如何赚积分?
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  第1楼 作者:karlgolden 创建: <编辑>  <引用>

When a company is small, all of its resources are usually used to the max.

Resources在这里包括了公司所有的资源,比如资金,人力等等。

根据上下文,对于许多公司来说,要想进入到全球市场是不容易的,有许多困难(比如上面提到的语言,文化差异等。

对于小公司来说首先是因为其规模小,资源还少,因此进入全球市场首先面对的是资源不足的问题。

以上是我的理解,不知是否合适。见笑了。呵呵。

  第2楼 作者:prajna_finance 创建: <编辑>  <引用>
thanks a lot!!!
4楼 作者:zyf 创建: <编辑>  <引用>
boost their bottom line   提高他们的底线
  第5楼 作者:zyf 创建: <编辑>  <引用>
When a company is small, all of its resources are usually used to the max. 根据后文他们的第一个问题是找到资源去打进国际市场, 所以我觉得这句话的意思是  当还是一个小公司时他们就算利用他们全部资源也不够去进入国际市场  以上个人 拙见  望指正!!
6楼 作者:tinayanting 创建: <编辑>  <引用>

boost their bottom line我的理解是:提高公司的竞争力。

"When a company is small, all of its resources are usually used to the max," 可以理解为:小公司的资源十分有限。

7楼 作者:Benny 创建: <编辑>  <引用>

Boost their bottom line

我的理解是:bottom line 是代表会计中利润表中的利润。所以原文指提高他们的利润。

When a company is small, all of its resouces are usually used to the max.

我的翻译是:当一个公司还是小公司时,往往把它的资源用到极致。资源包括所有的能为该公司带来利润的有形或无形的东西。可以是现金、贷款和授信额度等。

8楼 作者:keys 创建: <编辑>  <引用>

应该是提高利润之类吧

9楼 作者:默默耕耘 创建: <编辑>  <引用>
botom line 指:"the final line on a company's accounting statement that shows profit or loss that the company makes at the end of a given period of time after everything has been calculated
    通俗一点讲就是说公司的会计在财政报告上都要把收入和开支加起来,得出一个最关键的数字,表示公司究盈利或亏损状况,botom line 就是指财务帐目表上最下面的一行或那一行上写的表示盈亏的数目,
例如:
         The additional volume will make an immediate contribution to our bottom line 营业额的增加很快就会对我们的利润做出贡献

         Sales last month failed to add to the company's bottom line.上月经销额没能使公司盈利增加。
所以 bottom line 再者就是指  利润

原话可理解为:那些组织鼓励他们走向世界来增加收益/利润。

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