官方APP下载:英语学习播客(支持苹果手机、安卓手机)
创办于2003年
UNSV记不住?那就记中文谐音“忧安思危”吧!
  Slow and Steady Wins the Race!
UNSV英语学习频道 - Slow and steady wins the race!
公众微信服务号(英语全能特训)
英语全能特训(微信公众服务号)
UNSV英语学习频道淘宝网店
客服短信:18913948480
客服邮箱:web@unsv.com
初级VIP会员
全站英语学习资料下载。
¥98元/12个月

ECONOMICS REPORT - Driven by a Business Plan, but How Far Will It Get You?

作者:Mario Ritter 发布日期:6-26-2009

This is the VOA Special English Economics Report.

A business plan, in the words of the Small Business Administration in Washington, is a tool with three basic purposes. As a communication tool, it can show possible investors how well you have considered your ideas. As a management tool, it can list goals and ways to measure progress. And as a planning tool, it can help guide a business around problems.

Businesswoman
Businesswoman

For people starting a new business, the biggest problems commonly involve financing. Entrepreneurs often seek venture capital. This is money from wealthy individuals or investment companies for the purpose of building new businesses.

Each year, entrepreneurs with ideas for the "next big thing" flood venture capitalists with business plans. But John Mullins of the London Business School, writing in the Wall Street Journal, says most business plans are never even fully read.

A good business plan, he says, must define a problem that the new business will solve. Many plans fail to show how a product or service meets a need.

Also, business plans often assume it will be easy to gain a share of a large or fast-growing market. Professor Mullins advises entrepreneurs to do market tests so they have real numbers to support their claims.

And he says honesty about possible problems with the plan is important. Successful businesses often change plans as conditions change.

Business students spend hours and hours learning how to write a business plan. But even a good one has its limits.

A new study suggests that venture capitalists rarely consider the business plan when deciding whether to invest in a new company.

David Kirsch is an associate professor at the Robert H. Smith School of Business at the University of Maryland. He and others examined more than seven hundred requests made to an American venture capital firm. He says he was startled to find that planning documents have such little influence.

Professor Kirsch tells us that venture capitalists instead talk to people who know the entrepreneur. They talk to business experts, lawyers and other knowledgeable people. The study appeared in the May issue of Strategic Management Journal.

David Kirsch considers business plans a good way to organize an entrepreneur's ideas. But, in his words, "A smart entrepreneur should spend his time developing the business rather than the business plan."

And that's the VOA Special English Economics Report, written by Mario Ritter. Transcripts and archives are at www.unsv.com. I'm Steve Ember.

版权所有©2003-2019 南京通享科技有限公司,保留所有权利。未经书面许可,严禁转载本站内容,违者追究法律责任。 互联网经营ICP证:苏B2-20120186
网站备案:苏公网安备 32010202011039号苏ICP备05000269号-1中国工业和信息化部网站备案查询
广播台