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ECONOMICS REPORT - Steve Jobs Step Down with Apple on Top

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Steve Jobs gestures to the audience during one of his presentations to the media earlier this year.
Steve Jobs gestures to the audience during one of his presentations to the media earlier this year.

This is the VOA Special English Economics Report.

The chief executive who presented the latest, and coolest, electronics to the world has stepped down. Steve Jobs announced his resignation as head of Apple in a letter last week.

He wrote: "I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come."

Steve Jobs and Steve Wozniak started Apple Computer in nineteen seventy-six. The company sold a new kind of electronic device: the personal computer. Apple Computer grew more quickly than anyone could have imagined.

In nineteen eighty-five, however, Steve Jobs resigned after disputes with managers who had been brought in to direct business operations. He soon started his own software company, NeXT, and bought a computer animation studio. The Pixar movie studio would go on to create movies like Toy Story and Finding Nemo. They are two of the most successful animated films ever made.

Apple struggled during the nineteen nineties. Many products failed. The company began losing money and its stock price sank. In nineteen ninety-seven, Apple bought NeXT and brought back Steve Jobs. Apple used software developed at NeXT to create the Mac OS computer operating system. The next year, Apple became profitable. And a series of highly successful products followed. In two thousand one, Apple released the iPod, a digital music player. The iPhone arrived in two thousand seven.

Apple has also been a leader in online marketing. The iTunes Music Store sells songs for download. The App Store sells applications for computers and mobile devices.

As Steve Jobs has noted, trial and error has always been part of the Apple model.

STEVE JOBS: "We just try to build products we think are really wonderful and that people might want. And, sometimes we are right and sometimes we are wrong." (10 sec.)

Steve Jobs is closely linked with the success of Apple. Investors were scared when he announced he had an operation for pancreatic cancer in two thousand four.

His decision to leave comes as Apple continues to release winning products. Apple sold over four and a half million iPads in the first three months of this year. The company holds the largest share of the growing tablet computer market.

On August ninth, Apple first passed Exxon Mobil Corporation to become the most valuable publicly traded company in the world. Since then the two companies have traded the lead.

And that's the VOA Special English Economics Report. I'm Mario Ritter.

网友的学习评论(15条):
作者:hunter
good luck, QIAO BANG ZHU.
作者:wonderful
jops is a great person.he must have a good mentality whatever there are good things and bad things.trial and error are always around him.at the end ,he got it.world is his.everybody knows him .however,he left the apple for some reasons.we will remember him forever
作者:lvjiaying1984
I am quite interested in the development of the software of operating system, such as windows. By contrast to Linux which is created by many people and the codes of which are open to everyone, the windows operating system is created by a company, Microsoft company. Nowadays windows has its largest share of operating system in the world. The past thirty years have been an incredible adventure for Gates and his friend. It started on a day, when as a college sophomore,
作者:lvjiaying1984
Gates and his friend read the first truly personal computers in the Popular Electronics magazine. Gates and his friend didn't know exactly how it would be used, but they were sure that the computer would change the way things are done. They are right, the personal computer revolution happened and it has affected millions of lives. It has led us to places we had never imagined. The first version of operating system created by Microsoft company is one called dos,
作者:lvjiaying1984
the full name of which is disk operating system, which was bought from a computer software developer by the Microsoft company. The first computer operating system has changed the way things are done. Thousands upon thousands of computer programs are created. There is a software named edit which can help people to edit something using the computer and there is another software named basic which can help people to program small computer applications. In 1996, my father used his savings to buy a
作者:lvjiaying1984
device the function of which resembles the computer. This device teaches you how to use the word-processing program and how to program small computer software programs. That's when I learned how to type words, how to create small computer software programs using this device and that's when I began to develop my interest in computer which leads me to be a student in college learning computer science and technology. Windows 95 is a outstanding operating system created
作者:lvjiaying1984
by Microsoft company with windows 98 followed. And then were windows 2000 and windows me and windows xp. Windows xp is perhaps the most successful operating system because it has always been using for decades and are now still selling the copies. Five years after windows xp was developed, windows vista came which was one of the worst successful operating system in the history of windows. However, learning from what mistakes they had created, windows 7 becomes another successful operating system
作者:lvjiaying1984
And I am wondering what will happen in the windows 8 operating system. A lot of information has been disclosed from the website, saying that a lot of improvements will be made to make it become the most successful operating system in the history of windows. Although sometimes I am quite uneasy about using the software downloaded from the Internet without paying a dollar, I feel it a struggle to buy one copy because the price of the highest rank is far more from people ever dream of
作者:lvjiaying1984
for a Chinese boy. Now I am enjoying the computer technology without paying a dollar to the Microsoft company. Perhaps in the coming years, when the price of the windows operating system is relatively small, I will buy a copy of the software, but for now, just enjoy the spirit of windows operating system free of charge.
作者:Krisen
i don't have iphone, but i had make iphone parts. the product quality requirement is so high, so iphone is good product
作者:dargic
I don't own an iphone for myself.Actually,I have got so many messges about the Apple's CEO-Steve Jobs.Maybe the man has changed the world !
作者:Ricardo
My one colleague adores Steve Jobbs' products, and Steve is his icon. I'm a bit sad to hear his resignation, not just because his close link to Apple's success, but his quality. He's been through a lot since the millenium, but still, he keeps fighting against cancer and diseases while the stockbrokers should ponder over the share prices for his pancreatic cancer. Have these guys ever thought about how many miracles Steve has produced for them?
Despite no iphone and don;t know what excutlly what the firm make , i like the spirit of steve apple . i think we can learn a lot of thing
作者:Julie2011
MARK
作者:Moon
A great CEO.
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