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WORDS AND THEIR STORIES - In the Red

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Traders on the floor of the New York Stock Exchange
Traders on the floor of the New York Stock Exchange

Now, WORDS AND THEIR STORIES, a VOA Special English program about American expressions.

I'm Rich Kleinfeldt  with some financial words and expressions used in business and the stock market.

Our first expression is "in the red."  It is another way of saying that a business is losing money.  In the past, numbers in the financial records of a company were written in red ink to show a loss.

A business magazine recently published a report about a television company.  The report said the company was still in the red, but was able to cut its loss from the year before.

A profit by a business is written in black numbers.  So a company that is "in the black" is making money.  An international news service reported that a private health insurer in Australia announced it was "back in the black with its first profit in three years."

Another financial expression is "run on the bank."  That is what happens when many people try to withdraw all their money from a bank.  A "run on the bank" usually happens when people believe there is danger a bank may fail or close.

Newspaper reports about a banking crisis in Russia used that expression.  They said the government acted because of fears that the crisis would cause a run on the banks.  "When a run on the banks was starting, there was not much they could do," said a banking expert.

"Day trading" is a system that lets investors trade directly on an electronic market system.  The system is known as NASDAQ, short for The National Association of Securities Dealers Automated Quotation.  It was the first completely computerized stock market.  It sells stocks of companies not listed on any stock exchange.  Many high technology companies are listed on it.

Day trading companies provide a desk and a computer system to an investor who wants to trade.  Individuals must provide fifty thousand dollars or more to the trading company to pay for the stocks they buy.  Thousands of other investors do day trading from computers in their homes.

A day trader watches stock prices carefully.  When he sees a stock rise in price, he uses the computer to buy shares of the stock.  If the stock continues to rise in price in the next few minutes, the day trader sells the shares quickly to make a small profit.  Then he looks for another stock to buy.  If a stock goes down instead of up, he sells it and accepts the loss.

The idea is to make a small profit many times during the day.  Day traders may buy and sell stocks hundreds of times each day.

Many day traders lose all their money in a week or so.  Only about thirty percent succeed in earning enough from their efforts to continue day trading.

(MUSIC)

This VOA Special English program, WORDS AND THEIR STORIES, was written by Frank Beardsley.  This is Rich Kleinfeldt

网友的学习评论(16条):
作者:qinfen
A company that is "in the black" is making money.A "run on the bank" usually happens when people believe there is danger a bank may fail or close.
作者:monkey
I am in the red.
once i planned to be a day trader , but now i find difficulty in making money in that way after listening to read the passage
作者:perry
Our company has been in the red in past 3 financial years, finally it was acquired by another company.
作者:dio
I am in the red too,I don't know how to do
作者:May
I don't have the courage to be a day trader. when I earn money, I am too excited to sleep at night . When i lose money , I am too sad to sleep. So for the sake of my life, I don't try to do that.
作者:yingley
I don't think that being a day trader is a good idea.
作者:alberthan
Run on the bank will never happen in China because we have a strongest government in the world.
作者:sunny
I will in the red if I keep working in this position. So I decide to be a day trader to make my account in the black. What's a pity,before my resign, there is a financial cisis caused a run on the banks.
作者:sunny
crisis
in the red
作者:Chiny
the stock market has risk
作者:Moly
a spare day trader, can't earn money generally.
作者:oracle
I want to be a day trader,but finally I find it difficult to do it.
作者:bella
in the blue
Having abundant money that allow me do whatever I want is always my dream ,but I bet that being a day trader will not help me realize my dream but will destroy it。
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