官方APP下载:英语学习播客(支持苹果手机、安卓手机)
创办于2003年
UNSV记不住?那就记中文谐音“忧安思危”吧!
  Slow and Steady Wins the Race!
UNSV英语学习频道 - Slow and steady wins the race!
公众微信服务号(英语全能特训)
英语全能特训(微信公众服务号)
UNSV英语学习频道淘宝网店
客服短信:18913948480
客服邮箱:web@unsv.com
初级VIP会员
全站英语学习资料下载。
¥98元/12个月

Chinese Singles Drive the World's Biggest Shopping Day Online

作者:Mary Gotschall 发布日期:11-11-2015

Singles’ Day in China is the biggest online shopping day in the world. It was created in 2009 by Alibaba’s CEO Daniel Zhang to increase online sales. Since then, it has grown into a cultural phenomenon.
Singles’ Day in China is the biggest online shopping day in the world. It was created in 2009 by Alibaba’s CEO Daniel Zhang to increase online sales. Since then, it has grown into a cultural phenomenon.

What's the biggest online shopping day in the world?

Not Valentine's Day.

Not Cyber Monday or Black Friday. They are the days that follow Thanksgiving in the U.S. and usher in the start of the holiday shopping season.

The winner is China's Singles' Day, celebrated November 11, or 11.11.

Singles' Day began as a day for unmarried or uncoupled people to celebrate their lives. Single students, looking for an excuse to buy themselves presents, started it on November 11, 1993, reported The Guardian.

It is symbolized by the four number ones in the date of November 11 - 11.11- and is also called Double Eleven, in reference to the day it was started, said the BBC.

It became a major shopping day in 2009. The CEO of an online shopping site -- Alibaba -- sought to increase sales at the e-commerce company. The CEO, Daniel Zhang, launched an annual online sale that day, said Fortune.

When it first began, "Singles' Day was very much an offline solace for actual single people," noted the website Atlas Obscura. "A small group of students at Nanjing University are said to have chosen 11.11 as a day that singles could do activities like karaoke together."

It quickly became a cultural phenomenon.

Last year, Alibaba sold more than $1 billion worth of products in the first three minutes of the sales, reported Bloomberg. Total sales on Singles' Day soared to $9 billion within 24 hours.

That's four times bigger than Cyber Monday in the U.S., which is the Monday after Thanksgiving and traditionally a big shopping day.

By comparison, online sales in the U.S. last year on Black Friday were just $1.5 billion, reported TechCrunch.

Today, Singles' Day is a retail blockbuster. Analysts predict that this year, sales on China Singles' Day will soar to a new high.

In the U.S., Dealmoon is a shopping site targeting Chinese-Americans. Jennifer Wang is co-founder of the company:

"We expect to have 3 million people coming to our site for the Singles' Day launch."

Some observers think Singles' Day could catch on globally.

In West Hollywood, California, a group launched an American version of the event on January 11, 2014, reported Atlas Obscura. They want to make 1.11 an official American holiday, "a day of recognition for those who find themselves on the other side of the couple's fence," according to the website.

I'm Mary Gotschall.

Mary Gotschall compiled this story for Learning English. Jim Stevenson of VOANews provided the audio interview. Kathleen Struck was the editor.

Do you celebrate Single's Day? What did you buy yourself? Let us know in the Comments section below, or on our Facebook page.

Words in This Story

online - n. done over the Internet

shopping - n. the activity of visiting places where goods are sold in order to look at and buy things (such as food, clothing, etc.)

Valentine's Day - noun phrase February 14 observed as a time for sending valentines

usher in - phrasal verb to happen at the beginning of (something, such as a period of activity) and usually to help cause it

reference - n. the act of mentioning something in speech or in writing : the act of referring to something or someone

offline - adj. not connected to a computer, a computer network, or the Internet

solace - n. someone or something that gives a feeling of comfort to a person who is sad, depressed, etc. : a source of comfort

phenomenon - n. someone or something that is very impressive or popular especially because of an unusual ability or quality

blockbuster - n. something that is very large, expensive, or successful

soar - v. to increase very quickly in amount or price

网友的学习评论(3条):
11-12-2015 8:5:10
I seldomly buy materials in double 11 day, buy what I need is important, otherwise it is waste resource. I do think e-commerice just want to increase sales and expose out some advertisement.
作者:hliu
11-12-2015 9:1:43
A series of new record were set up yestoday. The gross mechandise volume on tianmao website exceeded RMB one billion within one minute and twelve seconds, and after about twelve and a half minutes it goes to RMB ten billion. One of the top managers of that e-commerce company was so pleased he dressed as a princess in old-fashioned costume.
作者:米修修
11-12-2015 12:18:24
I bought something that i need on that day either,because the price of the clothes which i want to buy is much cheaper than before,in this time i can save a lot of money,so you see,if we only buy things we really need on that day,we are not waste,instead,we can save our money,and at the same time,companies can earn profits.Besides,consumption can improve the development of our ecnomic.In a word,we can shopping in double 11 Day,but we should within the reasonable limits.
版权所有©2003-2019 南京通享科技有限公司,保留所有权利。未经书面许可,严禁转载本站内容,违者追究法律责任。 互联网经营ICP证:苏B2-20120186
网站备案:苏公网安备 32010202011039号苏ICP备05000269号-1中国工业和信息化部网站备案查询
广播台