官方APP下载:英语全能特训(微信小程序版,支持苹果手机、安卓手机)
创办于2003年
UNSV记不住?那就记中文谐音“忧安思危”吧!
  Slow and Steady Wins the Race!
UNSV英语学习频道 - Slow and steady wins the race!
公众微信服务号
英语全能特训(微信公众服务号)
UNSV英语学习频道淘宝网店
客服短信:18913948480
客服邮箱:web@unsv.com
初级VIP会员
全站英语学习资料下载。
¥98元/12个月

The Crazy Success Behind 'John's Crazy Socks'

阅读次数:


VIP会员专享下载:(非VIP会员无权下载!如果想下载,但还不是VIP会员,请点此订购
下载方式:使用鼠标右键(注意是鼠标右键!)点击下面的MP3音频/MP4视频链接,然后选择“另存为…”。
MP3节目录音 MP3节目录音 
文章原文
同步字幕

After graduating from high school, many young people are excited to go off to college. But not all. Some may want to skip college and jump right into a business.

That was the case with John Cronin from Long Island, New York. He did not dream of going to college. He dreamed of going into business with his father. But they did not know what kind of business.

John Cronin told Money magazine that he thought about starting a food truck. But, there was one problem. Neither he nor his father can cook.

After some thinking, the father-son team decided to go into business making a product the younger Cronin loves: socks!

Mark, John's father, says his son has always loved colorful, wild socks. So, they created John's Crazy Socks Company.

The younger Cronin explains what he loves about his work.

'I want to sell crazy socks. Why socks? Because it's fun, it's colorful. I like to be creative, and I want to see wonderful things here."

(Mark) 'You're a talented guy!'

(John) 'Yes, I am.'

John was born with Down Syndrome, a genetic disorder that causes learning disabilities and developmental delays. But that has not stopped him from gaining major success in the business world.

Since launching John's Crazy Socks, father and son have been crazy busy making crazy money. But their business also helps others with disabilities.

"We've been able to create 35 jobs —18 of those are held by people with differing abilities. We've raised over $135,000 for our charity partners."

The father and son divide the duties of the business.

John works on sock design but he is also the face of the company. This means he represents the company on its advertising used to help sell the product and on the packaging of the product. Mark takes care of the books, managing money, supplies and hiring.

John and Mark try to make each sock purchase personal. So, they hand-carry orders to customers in the Long Island area. But for those who live farther, John sends a personal note with each order he sends.

(Mark) 'What's our mission?'

(John) 'Our mission is to spread happiness.'

(Mark) 'Our customers are happy. We have over 10,000 online reviews — 96 percent of those are five-star reviews — and we've done a lot of work, a lot of business. We've shipped over 115,000 orders and earned over $4 million in revenue.'

Five percent of John's profits goes to the Special Olympics. The company also gives to the National Down Syndrome Society and the Association for Children with Down Syndrome.

John Cronin is living his dream; spreading happiness, one pair of crazy socks at a time.

I'm Anna Matteo.

Faiza Elmasry reported this story for VOA News. Anna Matteo adapted it for Learning English. Caty Weaver was the editor.

Words in This Story

skip v. to pass by or leave out

sock n. a knitted or woven covering for the foot usually worn under shoes and extending above the ankle and sometimes to the knee

crazyadj. very strange or unusual : very much : with a lot of energy and speed

talented adj. a person or group of people with a special ability to do something well

charity n. the act of giving money, food, or other kinds of help to people who are poor, sick, etc.

mission n. a task that you consider to be a very important duty

review v. an act of carefully looking at or examining the quality or condition of something or someone : examination or inspection

revenue n. money that is made by or paid to a business or an organization

网友的学习评论(0条):
版权所有©2003-2019 南京通享科技有限公司,保留所有权利。未经书面许可,严禁转载本站内容,违者追究法律责任。 互联网经营ICP证:苏B2-20120186
网站备案:苏ICP备05000269号-1中国工业和信息化部网站备案查询
广播台