官方APP下载:英语学习播客(支持苹果手机、安卓手机)
创办于2003年
UNSV记不住?那就记中文谐音“忧安思危”吧!
  Slow and Steady Wins the Race!
UNSV英语学习频道 - Slow and steady wins the race!
公众微信服务号(英语全能特训)
英语全能特训(微信公众服务号)
UNSV英语学习频道淘宝网店
客服短信:18913948480
客服邮箱:web@unsv.com
初级VIP会员
全站英语学习资料下载。
¥98元/12个月

Will the End of Internet 'Cookies' Bring More User Privacy?

作者:Bryan Lynn 发布日期:3-11-2021

Google has announced plans to stop supporting tools designed to follow internet users across the web in order to target them with specific advertising.

Such tools are known as cookies. These are small data files that are stored on an internet user's computer as they browse different websites. This data can be read by web servers to identify web browsing behaviors of the user.

Cookies make it possible for users to avoid having to repeatedly enter their user names and passwords to get access to websites they use often. But the use of cookies raises major privacy concerns, with critics saying a user's browsing history should not be recorded just to target them with ads.

Google announced in 2020 it had decided "to remove support for third-party cookies" from its Chrome browser. Chrome has a world market share of about 60 percent. Other browsers, such as Mozilla's Firefox and Apple's Safari, have already blocked third-party cookies.

In another recent online announcement, Google repeated this promise and said it will not build or use new tools to replace current cookie technology.

In explaining its decision, Google pointed to a Pew Research study that found 72 percent of Americans feel that almost all of what they do online or on a cellphone is tracked by advertisers. Google's decision to remove third-party cookies also followed increasing efforts to protect privacy in Europe and the United States.

Google said the current internet advertising model needs to change to answer "the growing concerns people have about their privacy and how their personal identity is being used." Otherwise, it added, "we risk the future of the free and open web."

Questions raised on Google's plan

In January, however, Google's plan was called into question by British competition regulators. The country's Competition and Markets Authority announced it had launched an investigation into whether the changes would give Google an unfair advantage over competitors in internet advertising.

The agency said it received objections to the plan from Marketers for an Open Web, a coalition of technology and publishing companies. The group accuses Google of "abusing its dominant position" by attempting to create a new advertising model.

In its latest statement, Google said it has been working with others in the industry on the "Privacy Sandbox" project, which aims to create a new system to please both advertisers and publishers. Google also repeated that it does not plan to replace third-party cookies with new "user level identifiers."

"We will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products," the company said.

What Google is proposing is to group web users with similar interests together to gather information for advertising purposes. Such a system would "hide individuals within large [groups] of people" and prevent individual tracking, the company said.

Businesses could, for example, target ads to a group of people who show interest in buying a car, rather than using cookies that tracked individual users across different car-buying websites.

James Rosewell heads Marketers for an Open Web. He told The Associated Press that even though the changes are aimed at improving user privacy, Google will still be able to track users of its own services.

"What they're not saying is that 'people are logged into our products all the time'" and therefore are giving permission to be tracked when they use Search, Maps, Gmail or YouTube, Rosewell said. "What they're not saying is, 'we're going to stop all of that'."

I'm Bryan Lynn.

The Associated Press reported this story. Bryan Lynn adapted the report for Learning English. Hai Do was the editor.

We want to hear from you. Write to us in the Comments section, and visit our Facebook page.

Words in This Story

browsev. to look at information on the internet

access n. the right or ability to approach, enter, or use

trackv. to follow and watch the progress of a process or project

regulator n. a part of the government that controls a public activity by making and enforcing rules

advantage – n. something (such as a good position or condition) that helps to make someone or something better or more likely to succeed

dominantadj. the main or most important

alternate adj. taking the place of something else

log in – v. to connect a computer to a system of computers by usually entering a name and password

版权所有©2003-2019 南京通享科技有限公司,保留所有权利。未经书面许可,严禁转载本站内容,违者追究法律责任。 互联网经营ICP证:苏B2-20120186
网站备案:苏公网安备 32010202011039号苏ICP备05000269号-1中国工业和信息化部网站备案查询
广播台